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 B  AB  JB*  OB  OE*  OE
 S  AS  JS*  OS  OS*  3
 JB
 JS
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Detailed Insider History for:
SALLY BEAUTY HOLDINGS INC: SBH
Price: 11/21/25 52-Wk
High		 52-Wk
Low		 Mkt Cap (mm) Shrs Out (mm) 3-Mth Ave
Vol (m)		 Ind. Yield Short Int
% Float		 Inst. Owned Insider Owned
$14.93 $17.40 $7.54 $1,477 98 2,253 0.0% 35.7% 124.29% 1.27%
Exch Sector Industry Sub-Industry
NYSE Retail Trade Miscellaneous Retail Retail- Retail Stores, N E C
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#
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Insider Statistics
T N H M S
Filer Name
Insider Title
Trans Type
Dollar Value
Shares Traded
Trans Date From
Trans Date To
Trans Price From
Trans Price To
Total Holdings
Delta % Owned
Owned
Other Info
Input Date
1
    
 
MCINTOSH KIM
CT,CAO
JS
$88,937
6,272
---
11/15/25
---
$14.18
27,195
-18.7
D
R
11/18/25 - 4:00:17 pm
2
    
 
MCINTOSH KIM
CT,CAO
JB
---
16,782
---
11/15/25
---
---
33,467
100.6
D
R
11/18/25 - 4:00:17 pm
3
    
 
SHERMAN SCOTT C
VP,LO
JS
$255,013
17,984
---
11/15/25
---
$14.18
72,585
-19.9
D
R
11/18/25 - 4:00:14 pm
4
    
 
SHERMAN SCOTT C
VP,LO
JB
---
48,138
---
11/15/25
---
---
90,569
113.5
D
R
11/18/25 - 4:00:14 pm
5
    
 
SPINKS MARK GREGORY
PR
JS
$349,636
24,657
---
11/15/25
---
$14.18
128,976
-16.0
D
R
11/18/25 - 4:00:12 pm
6
    
 
SPINKS MARK GREGORY
PR
JB
---
66,007
---
11/15/25
---
---
15,633
---
D
R
11/18/25 - 4:00:12 pm
7
    
 
GOSS JOHN HOWARD JR
VP,PR
JS
$349,636
24,657
---
11/15/25
---
$14.18
115,484
-17.6
D
R
11/18/25 - 4:00:10 pm
8
    
 
GOSS JOHN HOWARD JR
VP,PR
JB
---
66,007
---
11/15/25
---
---
140,141
89.0
D
R
11/18/25 - 4:00:10 pm
9
    
 
PLATZ MARLO MICHELLE CORMIER
VP,CFO
JS
$412,454
29,087
---
11/15/25
---
$14.18
138,145
-17.4
D
R
11/18/25 - 4:00:08 pm
10
    
 
PLATZ MARLO MICHELLE CORMIER
VP,CFO
JB
---
77,496
---
11/15/25
---
---
167,232
86.4
D
R
11/18/25 - 4:00:08 pm
11
    
 
PAULONIS DENISE
PR,CEO,DIR
JS
$2,177,297
153,547
---
11/15/25
---
$14.18
607,103
-20.2
D
R
11/18/25 - 4:00:07 pm
12
    
 
PAULONIS DENISE
PR,CEO,DIR
JB
---
361,697
---
11/15/25
---
---
760,650
90.7
D
R
11/18/25 - 4:00:07 pm
13
    
 
RANGEL MAX R
DIR
B
$49,239
3,500
---
9/4/25
---
$14.07
3,500
New
D
---
9/8/25 - 9:00:05 am
14
3m
1
100%
9%
2
PERELMAN DEBRA GOLDING
DIR
B
$31,011
2,300
---
8/13/25
---
$13.48
2,300
New
D
---
8/14/25 - 5:53:19 pm
15
    
 
PAULONIS DENISE
PR,CEO,DIR
B
$52,830
4,500
---
8/8/25
---
$11.74
366,865
1.2
D
---
8/11/25 - 2:18:19 pm
16
3m
1
100%
19%
2
FERGUSON DIANA SUE
DIR
B
$30,049
2,500
---
8/7/25
---
$12.02
7,912
46.2
D
---
8/11/25 - 9:00:06 am
17
    
 
RANGEL MAX R
DIR
3
---
---
---
6/12/25
---
---
---
---
---
---
7/1/25 - 5:45:04 pm
18
    
 
MOLLOY LAWRENCE
DIR
JB
---
15,470
---
1/24/25
---
---
15,470
New
D
R
1/27/25 - 4:05:10 pm
19
    
 
FLUR DORLISA K
DIR
JB
---
15,470
---
1/24/25
---
---
42,606
57.0
D
R
1/27/25 - 4:05:09 pm
20
    
 
PERELMAN DEBRA GOLDING
DIR
3
---
---
---
1/24/25
---
---
---
---
---
---
1/27/25 - 4:05:09 pm
21
    
 
BOYER JEFFREY N
DIR
JB
---
15,470
---
1/24/25
---
---
27,928
124.2
D
R
1/27/25 - 4:05:07 pm
22
    
 
BISHOP RACHEL ROTHE
DIR
JB
---
15,470
---
1/24/25
---
---
21,699
248.4
D
R
1/27/25 - 4:05:04 pm
23
    
 
CONROY JAMES GRANT
DIR
JB
---
12,376
---
1/24/25
---
---
12,376
New
D
R
1/27/25 - 4:05:03 pm
24
1y
3
67%
-8%
1
SHERMAN SCOTT C
O
S
$195,615
13,500
---
11/25/24
---
$14.49
42,431
-24.1
D
---
11/26/24 - 4:05:04 pm
25
    
 
MCINTOSH KIM
CT,CAO
S
$62,479
4,300
---
11/25/24
---
$14.53
16,685
-20.5
D
---
11/26/24 - 4:05:03 pm
26
    
 
EDWARDS MARY BETH BETH
O
JS
$167,276
12,474
---
11/15/24
---
$13.41
48,171
-20.6
D
R
11/19/24 - 4:47:47 pm
27
    
 
EDWARDS MARY BETH BETH
O
JB
---
33,391
---
11/15/24
---
---
60,645
122.5
D
R
11/19/24 - 4:47:47 pm
28
    
 
SPINKS MARK GREGORY
O
JS
$225,543
16,819
---
11/15/24
---
$13.41
87,626
-16.1
D
R
11/19/24 - 4:26:10 pm
29
    
 
SPINKS MARK GREGORY
O
JB
---
45,023
---
11/15/24
---
---
104,445
75.8
D
R
11/19/24 - 4:26:10 pm
30
    
 
PAULONIS DENISE
PR,CEO
JS
$1,479,391
110,320
---
11/15/24
---
$13.41
362,365
-23.3
D
R
11/19/24 - 4:05:24 pm
31
    
 
PAULONIS DENISE
PR,CEO
JB
---
284,141
---
11/15/24
---
---
472,685
150.7
D
R
11/19/24 - 4:05:24 pm
32
    
 
GOSS JOHN HOWARD JR
VP,PR
JS
$225,543
16,819
---
11/15/24
---
$13.41
74,134
-18.5
D
R
11/19/24 - 4:05:22 pm
33
    
 
GOSS JOHN HOWARD JR
VP,PR
JB
---
45,023
---
11/15/24
---
---
90,953
98.0
D
R
11/19/24 - 4:05:22 pm
34
    
 
SHERMAN SCOTT C
O
JS
$167,276
12,474
---
11/15/24
---
$13.41
55,931
-18.2
D
R
11/19/24 - 4:05:15 pm
35
    
 
SHERMAN SCOTT C
O
JB
---
33,391
---
11/15/24
---
---
68,405
95.4
D
R
11/19/24 - 4:05:15 pm
36
    
 
MCINTOSH KIM
CT,CAO
JS
$41,987
3,131
---
11/15/24
---
$13.41
20,985
-13.0
D
R
11/19/24 - 4:05:13 pm
37
    
 
MCINTOSH KIM
CT,CAO
JB
---
12,844
---
11/15/24
---
---
24,116
113.9
D
R
11/19/24 - 4:05:13 pm
38
    
 
PLATZ MARLO MICHELLE CORMIER
VP,CFO
JS
$277,587
20,700
---
11/15/24
---
$13.41
89,736
-18.7
D
R
11/19/24 - 4:05:10 pm
39
    
 
PLATZ MARLO MICHELLE CORMIER
VP,CFO
JB
---
55,413
---
11/15/24
---
---
110,436
100.7
D
R
11/19/24 - 4:05:10 pm
40
    
 
PAULONIS DENISE
PR,CEO,DIR
JS
$142,508
10,564
---
10/1/24
---
$13.49
188,544
-5.3
D
R
10/2/24 - 9:10:32 pm
41
    
 
PAULONIS DENISE
PR,CEO,DIR
JB
---
28,282
---
10/1/24
---
---
199,108
16.6
D
R
10/2/24 - 9:10:32 pm
42
1y
3
67%
-8%
1
SHERMAN SCOTT C
O
S
$129,520
10,000
---
2/22/24
$12.95
$12.96
35,014
-22.2
D
---
2/26/24 - 4:05:13 pm
43
    
 
HEASLEY LINDA
DIR
JB
---
26,741
---
1/25/24
---
---
62,290
75.2
D
R
1/29/24 - 4:05:42 pm
44
    
 
CONROY JAMES GRANT
DIR
3
---
---
---
1/25/24
---
---
---
---
---
---
1/29/24 - 4:05:40 pm
45
    
 
PAULONIS DENISE
PR,CEO,DIR
B
$45,160
4,000
---
12/12/23
---
$11.29
170,826
2.4
D
---
12/13/23 - 4:29:47 pm
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