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 B  AB  JB*  OB  OE*  OE
 S  AS  JS*  OS  OS*  3
 JB
 JS
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Detailed Insider History for:
SALLY BEAUTY HOLDINGS INC: SBH
Price: 12/20/24 52-Wk
High		 52-Wk
Low		 Mkt Cap (mm) Shrs Out (mm) 3-Mth Ave
Vol (m)		 Ind. Yield Short Int
% Float		 Inst. Owned Insider Owned
$11.55 $14.79 $9.06 $1,184 103 1,515 0.0% 20.8% 116.42% 1.51%
Exch Sector Industry Sub-Industry
NYSE Retail Trade Miscellaneous Retail Retail- Retail Stores, N E C
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#
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Insider Statistics
T N H M S
Filer Name
Insider Title
Trans Type
Dollar Value
Shares Traded
Trans Date From
Trans Date To
Trans Price From
Trans Price To
Total Holdings
Delta % Owned
Owned
Other Info
Input Date
1
1y
1
100%
-6%
1
SHERMAN SCOTT C
O
S
$195,615
13,500
---
11/25/24
---
$14.49
42,431
-24.1
D
---
11/26/24 - 4:05:04 pm
2
    
 
MCINTOSH KIM
CT,CAO
S
$62,479
4,300
---
11/25/24
---
$14.53
16,685
-20.5
D
---
11/26/24 - 4:05:03 pm
3
    
 
EDWARDS MARY BETH BETH
O
JS
$167,276
12,474
---
11/15/24
---
$13.41
48,171
-20.6
D
R
11/19/24 - 4:47:47 pm
4
    
 
EDWARDS MARY BETH BETH
O
JB
---
33,391
---
11/15/24
---
---
60,645
122.5
D
R
11/19/24 - 4:47:47 pm
5
    
 
SPINKS MARK GREGORY
O
JS
$225,543
16,819
---
11/15/24
---
$13.41
87,626
-16.1
D
R
11/19/24 - 4:26:10 pm
6
    
 
SPINKS MARK GREGORY
O
JB
---
45,023
---
11/15/24
---
---
104,445
75.8
D
R
11/19/24 - 4:26:10 pm
7
    
 
PAULONIS DENISE
PR,CEO
JS
$1,479,391
110,320
---
11/15/24
---
$13.41
362,365
-23.3
D
R
11/19/24 - 4:05:24 pm
8
    
 
PAULONIS DENISE
PR,CEO
JB
---
284,141
---
11/15/24
---
---
472,685
150.7
D
R
11/19/24 - 4:05:24 pm
9
    
 
GOSS JOHN HOWARD JR
VP,PR
JS
$225,543
16,819
---
11/15/24
---
$13.41
74,134
-18.5
D
R
11/19/24 - 4:05:22 pm
10
    
 
GOSS JOHN HOWARD JR
VP,PR
JB
---
45,023
---
11/15/24
---
---
90,953
98.0
D
R
11/19/24 - 4:05:22 pm
11
    
 
SHERMAN SCOTT C
O
JS
$167,276
12,474
---
11/15/24
---
$13.41
55,931
-18.2
D
R
11/19/24 - 4:05:15 pm
12
    
 
SHERMAN SCOTT C
O
JB
---
33,391
---
11/15/24
---
---
68,405
95.4
D
R
11/19/24 - 4:05:15 pm
13
    
 
MCINTOSH KIM
CT,CAO
JS
$41,987
3,131
---
11/15/24
---
$13.41
20,985
-13.0
D
R
11/19/24 - 4:05:13 pm
14
    
 
MCINTOSH KIM
CT,CAO
JB
---
12,844
---
11/15/24
---
---
24,116
113.9
D
R
11/19/24 - 4:05:13 pm
15
    
 
PLATZ MARLO MICHELLE CORMIER
VP,CFO
JS
$277,587
20,700
---
11/15/24
---
$13.41
89,736
-18.7
D
R
11/19/24 - 4:05:10 pm
16
    
 
PLATZ MARLO MICHELLE CORMIER
VP,CFO
JB
---
55,413
---
11/15/24
---
---
110,436
100.7
D
R
11/19/24 - 4:05:10 pm
17
    
 
PAULONIS DENISE
PR,CEO,DIR
JS
$142,508
10,564
---
10/1/24
---
$13.49
188,544
-5.3
D
R
10/2/24 - 9:10:32 pm
18
    
 
PAULONIS DENISE
PR,CEO,DIR
JB
---
28,282
---
10/1/24
---
---
199,108
16.6
D
R
10/2/24 - 9:10:32 pm
19
1y
1
100%
-6%
1
SHERMAN SCOTT C
O
S
$129,520
10,000
---
2/22/24
$12.95
$12.96
35,014
-22.2
D
---
2/26/24 - 4:05:13 pm
20
    
 
HEASLEY LINDA
DIR
JB
---
26,741
---
1/25/24
---
---
62,290
75.2
D
R
1/29/24 - 4:05:42 pm
21
    
 
CONROY JAMES GRANT
DIR
3
---
---
---
1/25/24
---
---
---
---
---
---
1/29/24 - 4:05:40 pm
22
    
 
PAULONIS DENISE
PR,CEO,DIR
B
$45,160
4,000
---
12/12/23
---
$11.29
170,826
2.4
D
---
12/13/23 - 4:29:47 pm
23
    
 
PLATZ MARLO MICHELLE CORMIER
VP,CFO
JS
$3,920
398
---
11/23/23
---
$9.85
55,023
-0.7
D
R
11/27/23 - 4:05:17 pm
24
    
 
PLATZ MARLO MICHELLE CORMIER
VP,CFO
JB
---
1,634
---
11/23/23
---
---
55,421
3.0
D
R
11/27/23 - 4:05:17 pm
25
    
 
EDWARDS MARY BETH BETH
O
JS
$561
57
---
11/23/23
---
$9.85
27,254
-0.2
D
R
11/27/23 - 4:05:11 pm
26
    
 
EDWARDS MARY BETH BETH
O
JB
---
234
---
11/23/23
---
---
27,311
0.9
D
R
11/27/23 - 4:05:11 pm
27
    
 
GOSS JOHN HOWARD JR
VP,PR
JS
$3,812
387
---
11/23/23
---
$9.85
45,930
-0.8
D
R
11/27/23 - 4:05:07 pm
28
    
 
GOSS JOHN HOWARD JR
VP,PR
JB
---
1,588
---
11/23/23
---
---
46,317
3.6
D
R
11/27/23 - 4:05:07 pm
29
    
 
SHERMAN SCOTT C
VP
JS
$47,909
5,259
---
11/15/23
---
$9.11
45,014
-10.5
D
R
11/17/23 - 6:40:08 pm
30
    
 
SHERMAN SCOTT C
VP
JB
---
21,582
---
11/15/23
---
---
50,273
75.2
D
R
11/17/23 - 6:40:08 pm
31
    
 
PLATZ MARLO MICHELLE CORMIER
VP,CFO
JS
$64,362
7,065
---
11/15/23
---
$9.11
53,787
-11.6
D
R
11/17/23 - 6:25:17 pm
32
    
 
PLATZ MARLO MICHELLE CORMIER
VP,CFO
JB
---
29,002
---
11/15/23
---
---
60,852
91.1
D
R
11/17/23 - 6:25:17 pm
33
    
 
EDWARDS MARY BETH BETH
O
JS
$41,797
4,588
---
11/15/23
---
$9.11
27,077
-14.5
D
R
11/17/23 - 6:19:16 pm
34
    
 
EDWARDS MARY BETH BETH
O
JB
---
18,827
---
11/15/23
---
---
31,665
146.7
D
R
11/17/23 - 6:19:16 pm
35
    
 
PAULONIS DENISE
PR,CEO,DIR
JS
$366,386
40,218
---
11/15/23
---
$9.11
166,826
-19.4
D
R
11/17/23 - 6:09:54 pm
36
    
 
PAULONIS DENISE
PR,CEO,DIR
JB
---
106,461
---
11/15/23
---
---
207,044
105.8
D
R
11/17/23 - 6:09:54 pm
37
    
 
HENRICH JOHN M
VP,GC,SEC
JS
$47,909
5,259
---
11/15/23
---
$9.11
39,349
-11.8
D
R
11/17/23 - 6:05:24 pm
38
    
 
HENRICH JOHN M
VP,GC,SEC
JB
---
21,582
---
11/15/23
---
---
44,608
93.7
D
R
11/17/23 - 6:05:24 pm
39
    
 
GOSS JOHN HOWARD JR
VP,PR
JS
$49,968
5,485
---
11/15/23
---
$9.11
44,729
-10.9
D
R
11/17/23 - 5:59:18 pm
40
    
 
GOSS JOHN HOWARD JR
VP,PR
JB
---
22,512
---
11/15/23
---
---
50,214
81.3
D
R
11/17/23 - 5:59:18 pm
41
    
 
MCINTOSH KIM
CT,CAO
JS
$28,833
3,165
---
11/15/23
---
$9.11
11,272
-21.9
D
R
11/17/23 - 5:54:26 pm
42
    
 
MCINTOSH KIM
CT,CAO
JB
---
12,989
---
11/15/23
---
---
14,437
897.0
D
R
11/17/23 - 5:54:26 pm
43
    
 
SPINKS MARK GREGORY
O
JS
$61,930
6,798
---
11/15/23
---
$9.11
59,422
-10.3
D
R
11/17/23 - 5:54:09 pm
44
    
 
SPINKS MARK GREGORY
O
JB
---
27,907
---
11/15/23
---
---
66,220
72.8
D
R
11/17/23 - 5:54:09 pm
45
    
 
BISHOP RACHEL ROTHE
DIR
JB
---
6,229
---
11/15/23
---
---
6,229
New
D
R
11/17/23 - 4:05:28 pm
46
    
 
BOYER JEFFREY N
DIR
JB
---
12,458
---
11/15/23
---
---
12,458
New
D
R
11/17/23 - 4:05:25 pm
47
    
 
FLUR DORLISA K
DIR
JB
---
12,458
---
11/15/23
---
---
27,136
84.9
D
R
11/17/23 - 4:05:11 pm
48
    
 
PAULONIS DENISE
PR,CEO,DIR
JS
$88,518
10,563
---
10/1/23
---
$8.38
100,583
-9.5
D
R
10/3/23 - 4:05:06 pm
49
    
 
PAULONIS DENISE
PR,CEO,DIR
JB
---
28,281
---
10/1/23
---
---
111,146
34.1
D
R
10/3/23 - 4:05:06 pm
50
    
 
PLATZ MARLO MICHELLE CORMIER
VP,CFO
JS
$26,641
1,816
---
4/9/23
---
$14.67
31,850
-5.4
D
---
4/11/23 - 4:05:08 pm
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