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 B  AB  JB*  OB  OE*  OE
 S  AS  JS*  OS  OS*  3
 JB
 JS
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Detailed Insider History for:
PURPLE INNOVATION INC: PRPL
Price: 11/8/24 52-Wk
High		 52-Wk
Low		 Mkt Cap (mm) Shrs Out (mm) 3-Mth Ave
Vol (m)		 Ind. Yield Short Int
% Float		 Inst. Owned Insider Owned
$0.84 $2.33 $0.57 $90 108 310 0.0% 6.2% 75.76% 4.45%
Exch Sector Industry Sub-Industry
NasdaqGS Services Business Services Services- Business Services, N E C
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Insider Statistics
T N H M S
Filer Name
Insider Title
Trans Type
Dollar Value
Shares Traded
Trans Date From
Trans Date To
Trans Price From
Trans Price To
Total Holdings
Delta % Owned
Owned
Other Info
Input Date
1
    
 
RODDY JACK
HR
JB
---
2,177
---
10/25/24
---
---
46,787
4.9
D
R
10/25/24 - 4:00:13 pm
2
    
 
DEMARTINI ROBERT
CEO,DIR
B
$143,152
138,834
---
6/28/24
---
$1.03
663,669
26.5
D
---
6/28/24 - 6:14:48 pm
3
    
 
DEMARTINI ROBERT
CEO,DIR
B
$60,504
61,166
6/26/24
6/27/24
$0.98
$1.01
524,835
13.2
D
---
6/28/24 - 6:14:48 pm
4
    
 
HAYNOR ERIC SCOTT
COO
JB
---
12,572
---
6/6/24
---
---
177,837
7.6
D
R
6/7/24 - 7:58:29 am
5
    
 
HUTCHINGS JEFFREY LAYNE
O
JB
---
9,827
---
5/12/24
---
---
30,888
46.7
D
R
5/14/24 - 4:00:10 pm
6
    
 
DEMARTINI ROBERT
CEO,DIR
JB
---
166,667
---
3/25/24
---
---
463,669
56.1
D
R
3/26/24 - 8:00:17 am
7
    
 
ULRICH GEORGE TURNER
AO
B
$6,061
4,000
---
3/22/24
---
$1.52
16,874
31.1
D
---
3/26/24 - 8:00:18 am
8
    
 
ULRICH GEORGE TURNER
AO
JS
$5,955
3,817
---
3/15/24
---
$1.56
5,947
-39.1
D
R
3/19/24 - 4:02:26 pm
9
    
 
ULRICH GEORGE TURNER
AO
JB
---
11,176
---
3/15/24
---
---
15,032
289.8
D
R
3/19/24 - 4:02:26 pm
10
    
 
RODDY JACK
HR
JS
$10,254
6,573
---
3/15/24
---
$1.56
36,521
-15.3
D
R
3/19/24 - 4:01:50 pm
11
    
 
RODDY JACK
HR
JB
---
22,164
---
3/15/24
---
---
48,020
85.7
D
R
3/19/24 - 4:01:50 pm
12
    
 
KRAUSZ KEIRA
SO
JS
$7,511
4,815
---
3/15/24
---
$1.56
6,829
-41.4
D
R
3/19/24 - 4:01:12 pm
13
    
 
KRAUSZ KEIRA
SO
JB
---
11,644
---
3/15/24
---
---
11,644
New
D
R
3/19/24 - 4:01:12 pm
14
    
 
KERBY JEFFERY SCOTT
O
JS
$4,916
3,151
---
3/15/24
---
$1.56
45,461
-6.5
D
R
3/19/24 - 4:00:52 pm
15
    
 
KERBY JEFFERY SCOTT
O
JB
---
9,185
---
3/15/24
---
---
48,612
23.3
D
R
3/19/24 - 4:00:52 pm
16
    
 
HAYNOR ERIC SCOTT
COO
JB
---
14,096
---
3/15/24
---
---
165,265
9.3
D
R
3/19/24 - 8:00:34 am
17
    
 
DEMARTINI ROBERT
CEO,DIR
JB
---
56,528
---
3/15/24
---
---
297,002
23.5
D
R
3/19/24 - 8:00:32 am
18
    
 
HUTCHINGS JEFFREY LAYNE
O
JB
---
11,235
---
3/15/24
---
---
21,061
114.3
D
R
3/19/24 - 8:00:32 am
19
    
 
PETERSON DOUGLAS SCOTT
DIR
JB
---
431,355
---
3/4/24
---
---
3,179,165
15.7
I
---
3/6/24 - 8:00:20 am
20
    
 
PETERSON DOUGLAS SCOTT
DIR
JB
---
149,883
---
11/22/23
---
---
2,747,810
5.8
I
---
2/8/24 - 4:27:52 pm
21
    
 
RODDY JACK
HR
JB
---
2,177
---
10/25/23
---
---
29,019
8.1
D
R
10/27/23 - 8:05:30 am
22
    
 
MCDERMOTT TRICIA
LO
3
---
---
---
10/23/23
---
---
---
---
---
---
10/27/23 - 8:00:27 am
23
    
 
VOGENSEN TODD E
CFO
3
---
---
---
10/16/23
---
---
---
---
---
---
10/17/23 - 4:00:19 pm
24
9m
1
0%
-3%
3
DICAMILLO GARY T
DIR
B
$22,182
10,000
---
8/28/23
---
$2.22
158,478
6.7
D
---
8/30/23 - 11:03:19 am
25
    
 
DARLING SETH LANE
DIR
JB
---
31,765
---
6/20/23
---
---
48,765
186.9
I
A
6/27/23 - 8:02:58 am
26
    
 
COLISEUM CAPITAL MANAGEMENT LLC
DIR,BO
JB
---
40,841
---
6/20/23
---
---
46,855,292
0.1
I
---
6/22/23 - 4:20:48 pm
27
    
 
PETERSON DOUGLAS SCOTT
DIR
JB
---
31,765
---
6/20/23
---
---
31,765
New
D
---
6/22/23 - 4:01:33 pm
28
    
 
DARLING SETH LANE
DIR
JB
---
31,765
---
6/20/23
---
---
48,765
186.9
D
---
6/22/23 - 4:00:44 pm
29
    
 
SEROW ERIKA
DIR
JB
---
31,765
---
6/20/23
---
---
31,765
New
D
---
6/22/23 - 4:00:40 pm
30
    
 
HOLLINGSWORTH CLAUDIA
DIR
JB
---
31,765
---
6/20/23
---
---
73,598
75.9
I
---
6/22/23 - 4:00:39 pm
31
    
 
DICAMILLO GARY T
DIR
JB
---
35,395
---
6/20/23
---
---
148,478
31.3
D
---
6/22/23 - 4:00:36 pm
32
    
 
PATE R CARTER
DIR
JB
---
31,765
---
6/20/23
---
---
48,714
187.4
D
---
6/22/23 - 4:00:33 pm
33
    
 
PETERSON DOUGLAS SCOTT
DIR
3
---
---
---
6/16/23
---
---
2,597,927
---
I
---
6/22/23 - 4:01:03 pm
34
    
 
HAYNOR ERIC SCOTT
COO
JB
---
12,571
---
6/6/23
---
---
151,169
9.1
D
R
6/7/23 - 1:08:13 pm
35
    
 
MCGARVEY CASEY KALE
LO
B
$63,553
22,300
---
6/2/23
---
$2.85
108,436
25.9
D
---
6/6/23 - 4:10:56 pm
36
    
 
KERBY JEFFERY SCOTT
O
B
$56,445
16,350
---
5/26/23
---
$3.45
39,427
70.8
D
---
5/30/23 - 5:44:50 pm
37
    
 
DARLING SETH LANE
DIR
B
$51,425
17,000
---
5/16/23
---
$3.02
17,000
New
D
---
5/16/23 - 8:35:39 pm
38
    
 
DEMARTINI ROBERT
CEO
B
$148,665
50,000
---
5/15/23
---
$2.97
240,474
26.3
D
---
5/17/23 - 8:02:43 am
39
1m
1
100%
2%
4
PATE R CARTER
DIR
B
$50,000
16,949
---
5/15/23
---
$2.95
16,949
New
D
---
5/15/23 - 5:10:03 pm
40
    
 
HUTCHINGS JEFFREY LAYNE
O
JB
---
9,826
---
5/15/23
---
---
9,826
New
D
R
5/15/23 - 11:44:59 am
41
    
 
SEROW ERIKA
DIR
3
---
---
---
4/27/23
---
---
---
---
---
---
5/5/23 - 3:20:52 pm
42
    
 
DARLING SETH LANE
DIR
3
---
---
---
4/27/23
---
---
---
---
---
---
5/5/23 - 1:02:57 pm
43
    
 
PATE R CARTER
DIR
3
---
---
---
4/27/23
---
---
---
---
---
---
5/3/23 - 12:14:21 pm
44
    
 
COLISEUM CAPITAL MANAGEMENT LLC
DIR,BO
JS
$46,814
468,145
---
4/27/23
---
$0.10
---
All
I
---
5/1/23 - 4:06:28 pm
45
    
 
ZEPF PAUL J
DIR
JS
---
959
---
4/27/23
---
---
---
All
D
---
5/1/23 - 4:01:41 pm
46
    
 
DEMARTINI ROBERT
CEO,DIR
JS
---
1,905
---
4/27/23
---
---
---
All
D
---
5/1/23 - 4:01:40 pm
47
    
 
DICAMILLO GARY T
DIR
JS
---
1,131
---
4/27/23
---
---
---
All
D
---
5/1/23 - 4:01:36 pm
48
    
 
MCGARVEY CASEY KALE
LO
JS
---
1,811
---
4/27/23
---
---
---
All
D
---
5/1/23 - 4:01:33 pm
49
    
 
HOLLINGSWORTH CLAUDIA
DIR
JS
---
418
---
4/27/23
---
---
---
All
I
---
5/1/23 - 4:01:29 pm
50
    
 
ANTHOS PANO
DIR
JS
---
299
---
4/27/23
---
---
---
All
D
---
5/1/23 - 4:01:25 pm
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